Festival Sustainability Lab is an innovative collaboration between Green Events, Innofest, One Resilient Earth and LiveGreen, accelerating the evolution of the cultural and creative sectors and making them more resilient and fit for the future.

At the heart of the EU-funded project are three digital labs with a focus on experimentation, innovation and development of best practices. Together with organisations, artists, labels, and creatives affiliated with the festival industries across Europe, Festival Sustainability Lab will broadcast best-practices and innovations of technological-logistical and artistic-communicative nature.

MORE INFO ABOUT THE EU PROJECT

LIVEGREEN’S LAB:

If we want to solve the climate crisis and transform society, we need many who can master sustainability. Events and festivals play a big role in this transformation as they have the power to inspire, unite, set new standards and show the way to a better future.

LiveGreen’s lab contains a series of masterclasses for the live music and cultural event industry. Particpants get inspiration, knowledge and tools to work with ecological, social and economic sustainability as well as communication and impact.

The masterclass is starring more than 50 industry leaders and experts, from festivals such as Burning Man, Sweden Rock and Roskilde to NGO’s like Greenpeace, Reverb and Fridays For Future.

At the end of the masterclass, the participants have built a sustainability plan for their event.

FOR WHOM?

Festival- & event organisers

Artists & cultural professionals

Cultural sector – public, private & non-profit

Students within music, culture & events

TEASER

PROCESS

Introduction. History, trends and incentives for a sustainable transformation.

Ecological sustainability, from energy consumption and food waste to circular festivals.

Social sustainability, and how to create a safe, equal and democratic festival society.

Communication & impact. Time to make statements and inspire change in the outside world!

Innovation, economy & the future, from sustainable business models to Virtual Reality.

Graduation & celebration! You made ut! Good luck with creating future-ready festivals!

GUESTS

It is impossible to master all the aspects of event sustainability on your own. That is why we have invited guests — experts, researchers, festival producers and innovators — who have shared their experience, knowledge and their vision of the future in LiveGreen’s Masterclass.

Claire O’Neil
Nathalie Töpperwien Blom
Anna Tenfält
Gideon Feldman + Jacob Adams
Laura Day
Dr Hannah Bows
Mikael Ehrlinhton
Alde Nilsson + Andreas Magnusson
Eddie Wheeler
Irina Kuznecova
Mitchell Van Dooijeweerd
Maria Starck
Eric Ritz
Gustav Martner
Linda Vermaat
Knut Ivar Karevold
Meegan Jones
Patricia Yagüe
Per Ögren
Hilda Sandgren
Maggie Arthur
Nicklas Wallberg
Tanner Watt
Paul Freedman
Simon Hartkopp
Patrick Whelan
Niklas Jonsson
Sofia Lindqvist Lacinai
Aranka Dijkstra
Jakob Trollbäck
Åsa Sandberg
Haakon Mathihsen
Fredrik ”Matazz” Holmstedt
Johanna Gadd + Filip Dessle

A Greener Festival
Add Gender
Amplify Management + World Pride
Attitude is Everything
Burning Man Project
Centre for Research: Violence & Abuse
Civil Rights Defenders
Climate Live + Fridays For Future
Creative Point
Democracy Festival Association
DGTL
Mission anew
Global Inheritance
Greenpeace
Innofest
Institute for Climate Psychology
Institute for Sustainable Events
Live Nation
Minc Start Up House
MTA Production
Our Music My Body
Reach for Change
Reverb
Rock the Bike
Roskilde Festival
Harmonium
Sustainable Punk
Sweden Rock Festival
The Festival Experimentation Guide
The New Division + UN Global Goals
Too Good To Go
Vierlive
Way Out West
Zero Mission

A Greener Festival
Add Gender
Amplify Management
Attitude is Everything
Burning Man
Centre for Research Into
Violence & Abuse
Civil Rights Defenders
Climate Live
Coachella Energy Playground
Creative Point
Democracy Festival Association
DGTL
Fridays for Future
Global Inheritance
Greenpeace
Innofest
Institute for Climate Psychology
Institute for Sustainable Events
IQ-initiativet
Klimatpsykologerna
Live Nation
Make Equal
Mission anew
MTA Production
Our Music My Body
Reach for Change
Reverb
Rock the Bike
Roskilde Festival
Sara Wiggberg
Soberoo / Harmoniom
Sustainable Event Alliance
Sustainable Punk
Sweden Rock Festival
The Festival Experimentation Guide
The New Division
Too Good To Go
Vier Life
Way Out West
World Pride
Zero Mission

We plan to update LiveGreen’s Masterclass platform with new educational material, interviews, research and examples from the industry.

Do you know someone we should invite, or something we could highlight? Or do you want to share your knowledje? Send an email to masterclass@livegreen.se

FORMATS

Educational films

Each module consists of a pre-recorded educational film where LiveGreen together with guests – organisers and experts from Sweden and around the world – goes through practical knowledge, examples of solutions and innovations in the industry, controversial topics, major challenges and current trends.

Digital platform

All participants get access to a digital knowledge plattform where we collect practical checklists, links and interviews in their full length. There are also templates for practical exercises, workshops and tools that you can use individually or together with your team.

Online events

We can not work with sustainability when working on our own. To encourage collaboration, networking and partnerships, we will organize digital sessions with Q&As and group discussions as part of the Masterclass.

MASTERCLASS CONTENT

Introduction. Why should we care?

We start by going through the history of sustainability, different framework and incentives for sustainable transformation. You as a participant receive a basic course in sustainability, then you get to turn your focus inwards — on visions, values and your own personal goals.

Online release of films & educational platform: 25th of November 2022

Online webinar: 1st of December 2022

Module 1. Ecological sustainability

The first module is about the most important issue of our time – climate change – but also other environmental aspects. We go through renewable energy solutions, smart waste management, sustainable food and drink, travel and transport and consumption and production.

We also take a closer look at climate compensation and circular events.

Starring: Roskilde Festival, Way Out West, Live Nation, DGTL, The Burning Man Project, Zero Mission, A Greener Festival, To Good To Go and more.

Online release of films & educational platform: 27th of January 2023

Online webinar: 1st of Febuary 2023

Module 2. Social sustainability

In this module we explore how to create a festival society that is free from discrimination and inequality. How can we promote diversity, gender equality, inclusion and security? How can we prevent violence, health problems and harmful alcohol culture? How do we challenge destructive norms?

We also explore the role of culture and events in democracy and sustainable development.

Starring Make Equal, Civil Rights Defenders, Add Gender, Creative Point, Harmonium, Democracy Festival Association, m.fl.

Online release of films & educational platform: 24th of February 2023

Online webinar: 1st of March 2023

Module 3. Communication & impact

Here we focus on how we can communicate various sustainability issues without losing the organisation’s identity or “greenwashing”. We talk about events that have changed the world, artists as influencers, behaviour change, activism and gamification. We also learn to measure our impact.

Starring Greenpeace, Mission Anew, The New Division, Climate Psychologists, Fridays for Future and more.

Online release of films & educational platform: 24th of March 2023

Online webinar: 30th of March 2023

Module 4. Innovation, economic sustainability & the future

In the last module, we dive into innovation, green growth and business opportunities that sustainability brings. We talk about partnerships, how events can be a platform for social innovations and the concept of digital festivals. Finally, we look to the future together with Masterclass guests.

Starring Sweden Rock,  Innofest, Burning Man, Sustainable Punk, VIERLIVE and more.

Online release of films & educational platform: 28th of April 2023

Online webinar: 4th of April 2023

ADD-ON:

COACHING & DETECTIVES

After the Masterclass, two festival organisations get personal coaching.

Event organizers who complete the Masterclass (watch all films, participate in the workshops and create a draft of their sustainability plan) will have an opportunity to apply for personal in-depth coaching.

As part of the coaching our experienced team will:

Conduct surveys and interview with the festival team to analyse the current level of sustainability of your event

Visit your event on sight in order to talk with extended crew, volunteers, partners and most importantly — your audience.

Together with you, brainstorm and priories various ideas for actions and projects that your festival could accomplish to become more sustainable. For this we will take a systemic perspective look at all aspects of sustainability, evaluate your strong and week sides and choose the once that suit your resources and capacity.

Finally, all of the results and findings will be documented in a visual and easy-to-read report that you can use as a tool for inspiration and communication of your ambitions to your crew, partners and visitors.

OUR PARTNERS & THEIR LABS

Match-making between festivals & startups

Innofest gives entrepreneurs the opportunity to test their innovative prototypes in practice. This happens at festivals and other living labs: test locations that come as close to reality as possible and are therefore very suitable for validating assumptions. Innofest often works on behalf of government and public organizations.

Fostering a resilient mindset

One Resilient Earth inspires and empowers individuals to respond to the climate emergency, by fostering a resilient mindset, (re-)building impacted communities, and restoring the health of ecosystems. Their transdisciplinary projects weave together art, science, ancient wisdom and new technologies to trigger large-scale societal transformation and regeneration.

Sharin knowledge on green events

Green Events share knowledge in a variety of ways – through workshops, articles, webinars, conferences, and advice. They identify and address contemporary problems and future regulations. They actively seek out solutions and viable perspectives for the industry.

Green Events are the commmunication partner of Festival Sustainability Lab.

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