Festival Sustainability Lab is an innovative collaboration between Green Events, Innofest, One Resilient Earth and LiveGreen, accelerating the evolution of the cultural and creative sectors and making them more resilient and fit for the future.

At the heart of the EU-funded project are three digital labs with a focus on experimentation, innovation and development of best practices. Together with organisations, artists, labels, and creatives affiliated with the festival industries across Europe, Festival Sustainability Lab will broadcast best-practices and innovations of technological-logistical and artistic-communicative nature.

MORE INFO ABOUT THE EU PROJECT

LIVEGREEN’S LAB:

If we want to solve the climate crisis and transform society, we need many who can master sustainability. Events and festivals play a big role in this transformation as they have the power to inspire, unite, set new standards and show the way to a better future.

LiveGreen’s lab contains a series of masterclasses for the live music and cultural event industry. Particpants get inspiration, knowledge and tools to work with ecological, social and economic sustainability as well as communication and impact.

The masterclass is starring more than 50 industry leaders and experts, from festivals such as Burning Man, Sweden Rock and Roskilde to NGO’s like Greenpeace, Reverb and Fridays For Future.

During the masterclass, you get access to a variety of materials, both educational videos and texts, as well as many suggestions for exercises to do and questions to discuss within your organization. LiveGren also hosts a series of workshops for those professionals who want to network, exchange learnings, and get help with solving their own challenges.

At the end of the masterclass, the participants are going to create a sustainability plan for their event. Two of the organizations who finish the Masterclass will get personal coaching by LiveGreen over the summer.

TEASERS

FOR WHOM?

Festival- & event organisers

Artists & cultural professionals

Cultural sector – public, private & non-profit

Students within music, culture & events

FORMATS

Educational films

Each module consists of a pre-recorded educational film where LiveGreen together with guests – organisers and experts from Sweden and around the world – goes through practical knowledge, examples of solutions and innovations in the industry, controversial topics, major challenges and current trends.

Digital platform

All participants get access to a digital knowledge platform where we collect practical checklists, links to valuable resources, and other bonus materials that we will release during and after the masterclass. There are also templates for practical exercises, workshops, and tools that you can use individually or together with your team.

Online events

We can not work with sustainability on our own. To encourage collaboration, networking, new partnerships, and problem-solving, we will organize online workshops with Q&As and group discussions as part of the masterclass. Find topics and dates further down on this page.

LEARNING JOURNEY

Introduction module will be lauched at our digital platform masterclass.livegreen.se on the 15th of December, 2022

Module 1. Ecological sustainability
Online launch: January 27, 2023
Workshop: Febuary 1, 2023

Module 2. Social
sustainability

Online launch: Febuary 24, 2023
Workshop: March 1, 2023

Module 3. Communication & impact
Online launch: April 7, 2023
Workshop: April 12, 2023

Module 4. Innovation, business & the future
Online launch: May 5, 2023
Workshop: May 10, 2023

Individual coaching trajectory
May 15 – October 15, 2023
Two festivals that has participated will be chosen.

Important deadlines

Application deadline for the workshops: January 14, 2023
Application deadline for coaching: May 4, 2023

ONLINE WORKSHOPS

You can choose to participate in the masterclass independently at your own pace. However since sustainability is something we cannot achieve on our own, we are organizing a number of online workshops in the winter-spring of 2023. These include:

  • Q&A with LiveGreen coaches
  • Exercises that will help you analyze your event’s sustainability
  • Group discussions of challenging situations and solutions to common problems
  • Peer-coaching and collective problem solving

Take the opportunity to give your team support in understanding & applying the good and best practices in sustainable event production, network with industry colleagues in Europe, share your own challenges and successes, and learn more about sustainable event production, communication, and innovation!

For the online workshops, we established a one-time fee of 100 EUR per organization. This fee covers all the workshops and all the members of the organization. To pay the fee, please write to masterclass@livegreen.se to receive further information.

Besides we offer a number of scholarships. In case you currently cannot afford the fee but really want to participate in the workshops, please contact us and describe your situation at masterclass@livegreen.se.

Febuary 1, 2023, 10:00 a.m CET

Climate justice and transition to ecological sustainability

Scientists, indigenous people, and activists have been saying it for a while: society is heading toward a warmer, less fair, and more insecure world.

Climate change affects everyone, including the cultural sector. The truth is that culture and events are extra vulnerable in crisis situations. For our own sake, we must speed up the transition, and at the same time build resilience against the consequences of the climate crisis.

During this workshop, we dive into the topics of climate justice and ecological transition. How do we reduce our negative environmental footprint? What is a circular festival? Is it possible to organize a climate-positive event? And how do we tackle the major systemic changes that are required, when our industry is largely based on what is causing our global crises: unsustainable travel and consumption?

March 1, 2023, 10:00 a.m CET

An inclusive and equal festival environment

Events reflect society. You can’t wave a magic wand and voila! prejudices, violence, polarization, and health problems disappear.

But we organizers have more power than we think! We can challenge harmful norms and highlight new role models. We can create more equal stages, safer spaces, and accessible areas.

During our second event, we reflect on how injustice that exists in society can manifest at festivals and events, and what we can do to address it — during the festival and beyond. We even have a look and such difficult issues as alcohol culture, sexism, and power structures.

April 5, 10:00 a.m CET

Scope X – the power to influence

You have probably heard of scopes 1, 2, and 3 — common terms that define our direct and indirect greenhouse gas emissions. But have you heard of scope X?

The theme for the third workshop is based on this new concept — scope X — which describes the impact that our communication has on audiences, suppliers, partners, and politics. It is long known that festivals and events can unite and engage communities, promote new behaviors, set new trends, and give space to new ideas and solutions. We can create debate and change in society.

What we choose to communicate and who we give space to can have powerful and long-lasting effects on sustainable development. In the same way, it can have serious consequences, if we are not aware of our power and do not take responsibility for it.

May 3, 2023, 10:00 CET

Future-fit and innovative events

What will the festivals and events of the future look like? Together with pioneers and industry leaders, artists and activists, researchers and experts, we have come up with five major trends that affect our industry today and will change the rules of the game tomorrow.

There are no sensible arguments for postponing the transition and sustainability work we all have to do! But in order to make wise decisions, we need to know which future we are moving towards. What will it look like if we continue as usual vs. if we manage to limit the global temperature increase according to scientists’ recommendations? How will things like increased social injustice, polarization, and a climate refugee crisis affect us, people who work with culture and events?

And finally: what can we do today to secure a better future for our industry and our society at large, and how can we finance our efforts?

COACHING

After the Masterclass, two festival organisations get personal coaching.

Event organizers who complete the masterclass (watch all films, participate in the workshops and create a draft of their sustainability plan) will have an opportunity to apply for personal in-depth coaching. As part of the coaching our experienced team will:

Conduct surveys and interviews with the festival team to analyse the current level of sustainability of your event.

Visit your event on sight in order to talk with extended crew, volunteers, partners and most importantly — your audience.

Together with you, brainstorm and priories various ideas for actions and projects that your festival could accomplish to become more sustainable. For this we will take a systemic perspective look at all aspects of sustainability, evaluate your strong and week sides and choose the once that suit your resources and capacity.

Finally, all of the results and findings will be documented in a visual and easy-to-read report that you can use as a tool for inspiration and communication of your ambitions to your crew, partners and visitors.

GUESTS

It is impossible to master all the aspects of event sustainability on your own. That is why we have invited guests — experts, researchers, festival producers and innovators — who have shared their experience, knowledge and their vision of the future in LiveGreen’s Masterclass.

Claire O’Neil
Nathalie Töpperwien Blom
Anna Tenfält
Gideon Feldman + Jacob Adams
Laura Day
Dr Hannah Bows
Mikael Ehrlinhton
Alde Nilsson + Andreas Magnusson
Eddie Wheeler
Irina Kuznecova
Mitchell Van Dooijeweerd
Maria Starck
Eric Ritz
Gustav Martner
Linda Vermaat
Knut Ivar Karevold
Meegan Jones
Patricia Yagüe
Per Ögren
Hilda Sandgren
Maggie Arthur
Nicklas Wallberg
Tanner Watt
Paul Freedman
Simon Hartkopp
Patrick Whelan
Niklas Jonsson
Sofia Lindqvist Lacinai
Aranka Dijkstra
Jakob Trollbäck
Åsa Sandberg
Haakon Mathihsen
Fredrik ”Matazz” Holmstedt
Johanna Gadd + Filip Dessle

A Greener Festival
Add Gender
Amplify Management + World Pride
Attitude is Everything
Burning Man Project
Centre for Research: Violence & Abuse
Civil Rights Defenders
Climate Live + Fridays For Future
Creative Point
Democracy Festival Association
DGTL
Mission anew
Global Inheritance
Greenpeace
Innofest
Institute for Climate Psychology
Institute for Sustainable Events
Live Nation
Minc Start Up House
MTA Production
Our Music My Body
Reach for Change
Reverb
Rock the Bike
Roskilde Festival
Harmonium
Sustainable Punk
Sweden Rock Festival
The Festival Experimentation Guide
The New Division + UN Global Goals
Too Good To Go
Vierlive
Way Out West
Zero Mission

A Greener Festival
Add Gender
Amplify Management
Attitude is Everything
Burning Man
Centre for Research Into
Violence & Abuse
Civil Rights Defenders
Climate Live
Coachella Energy Playground
Creative Point
Democracy Festival Association
DGTL
Fridays for Future
Global Inheritance
Greenpeace
Innofest
Institute for Climate Psychology
Institute for Sustainable Events
IQ-initiativet
Klimatpsykologerna
Live Nation
Make Equal
Mission anew
MTA Production
Our Music My Body
Reach for Change
Reverb
Rock the Bike
Roskilde Festival
Sara Wiggberg
Soberoo / Harmoniom
Sustainable Event Alliance
Sustainable Punk
Sweden Rock Festival
The Festival Experimentation Guide
The New Division
Too Good To Go
Vier Life
Way Out West
World Pride
Zero Mission

We plan to update LiveGreen’s Masterclass platform with new educational material, interviews, research and examples from the industry.

Do you know someone we should invite, or something we could highlight? Or do you want to share your knowledje? Send an email to masterclass@livegreen.se

MASTERCLASS CONTENT

Introduction. Why should we care?

We start by going through the history of sustainability, different framework and incentives for sustainable transformation. You as a participant receive a basic course in sustainability, then you get to turn your focus inwards — on visions, values and your own personal goals.

Launch: 15th of December 2022

Module 1. Ecological sustainability

The first module is about the most important issue of our time – climate change – but also other environmental aspects. We go through renewable energy solutions, smart waste management, sustainable food and drink, travel and transport and consumption and production.

We also take a closer look at climate compensation and circular events.

Starring: Roskilde Festival, Way Out West, Live Nation, DGTL, The Burning Man Project, Zero Mission, A Greener Festival, To Good To Go and more

Launch: 27th of January 2023
Webinar: 1st of February 2023

Module 2. Social sustainability

In this module we explore how to create a festival society that is free from discrimination and inequality. How can we promote diversity, gender equality, inclusion and security? How can we prevent violence, health problems and harmful alcohol culture? How do we challenge destructive norms?

We also explore the role of culture and events in democracy and sustainable development.

Starring Make Equal, Civil Rights Defenders, Add Gender, Creative Point, Harmonium, Democracy Festival Association, m.fl.

Launch: 24th of February 2023
Webinar: 1st of March 2023

Module 3. Communication & impact

Here we focus on how we can communicate various sustainability issues without losing the organisation’s identity or “greenwashing”. We talk about events that have changed the world, artists as influencers, behaviour change, activism and gamification. We also learn to measure our impact – so called scope X.

Starring Greenpeace, Mission Anew, The New Division, Climate Psychologists, Fridays for Future and more.

Launch: 31st of March 2023
Webinar: 5th of April 2023

Module 4. Innovation, economic sustainability & the future

In the last module, we dive into innovation, green growth and business opportunities that sustainability brings. We talk about partnerships, how events can be a platform for social innovations and the concept of digital festivals. Finally, we look to the future together with Masterclass guests.

Starring Sweden Rock,  Innofest, Burning Man, Sustainable Punk, VIERLIVE and more.

Launch: 28th of April 2023
Webinar: 3rd of May 2023

OUR PARTNERS & THEIR LABS

Festival driven innovation

Innofest gives entrepreneurs the opportunity to test their innovative prototypes in practice. This happens at festivals and other living labs: test locations that come as close to reality as possible and are therefore very suitable for validating assumptions. Innofest often works on behalf of government and public organizations.

Fostering a resilient mindset

One Resilient Earth inspires and empowers individuals to respond to the climate emergency, by fostering a resilient mindset, (re-)building impacted communities, and restoring the health of ecosystems. Their transdisciplinary projects weave together art, science, ancient wisdom and new technologies to trigger large-scale societal transformation and regeneration.

Driving environmental and social change in the event industry

Green Events share knowledge in a variety of ways – through workshops, articles, webinars, conferences, and advice. They identify and address contemporary problems and future regulations. They actively seek out solutions and viable perspectives for the industry.

Green Events is the commmunication partner of Festival Sustainability Lab.

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