While scope 1, 2 and 3 define the direct and indirect footprint from an event, scope X defines the handprint – the emissions of influence on people, organisations, communities and our systems.

In 2019, we were approached by climate activists affiliated with Fridays For Future. Recognizing that their school strikes had not achieved the widespread public support required, they sought to explore a new strategy: music concerts.

Fast forward to October 16, 2021, when youth-led concerts took place globally. In Sweden, Climate Live Sweden unfolded in Kungsträdgården, featuring performances by renowned artists such as First Aid Kit, Lars Winnerbäck, Loreen, Victor Leksell, and 17 other prominent Swedish artists. Greta Thunberg delivered a speech alongside young activists from countries heavily impacted by the consequences of the climate crisis. The concert was live-streamed on Aftonbladet and Dagens Nyheter, accumulating a quarter of a million views and drawing a physical audience of 12,000 people.

Since then, Climate Live has continued to shine a spotlight on climate justice and activism at events such as the Book Fair, various city festivals, and Håkan Hellström’s 20th-anniversary celebration at Ullevi.

A festival has the potential to serve as a catalyst for sustainable ideas – a prime example being the Recycling Fashion Show. A group of young individuals engaged in the LiveGreen festival in Karlskrona had a vision: to create a fashion show with a focus on sustainability. Yet, the textile industry is both environmentally harmful and ethically questionable.

Through the Recycling Fashion Show project, a multitude of young participants found a creative space to channel their frustration into innovation. Collectively and individually, they crafted creations using recycled materials like seat belts, bubble wrap, old toys, IKEA bags, and various other upcycled items.

Burning Man events are held in various locations worldwide, with the original event attracting around 70,000 ”burners” to the Nevada desert annually.

In order to secure permission to host the festival in Black Rock City, organizers adhere to a principle known as Leave No Trace. Therefore, all participants need to learn how to minimize their impact on the environment, manage resources responsibly, and ensure that the area is left in pristine condition after the event.

Following an analysis of the festival’s environmental impact, Luger decided in 2012 to transform Way Out West into a fully vegetarian event. The initiative sparked strong reactions and protests at the time.

Today, serving only plant-based food during an event is not strange. This illustrates that a radical idea today can become a norm tomorrow.

Studies from Gothenburg University revealed that 20% of attendees became more positive towards plant-based products and changed their dietary habits even after the festival. They simply carried a new behavior home with them. The conclusions from these and other studies suggest that individuals are more receptive to new messages and more open to change traditional behaviors and norms when attending events.

Source: Social Marketing Through Events by Henrik Jutbring

”Fatta!” exists to transform the societal discourse surrounding sexual violence and consent in both practice and legislation.

The organization was established on September 9, 2013, in response to a pivotal moment when three individuals, charged with raping a girl with a glass bottle, were acquitted by the Umeå District Court. This verdict served as a catalyst for the collaboration between the organizations Femtastic and Make Equal, prompting them to take decisive action. The outcome of this collaboration was the birth of ”Fatta.”

The initiative began with the collection of 150 anonymous stories detailing instances of sexual assault. These narratives served as the foundation for the song ”Fatta,” performed by Cleo, Syster Sol, Kristin Amparo, and Nasteho Osman.

Sweden Rock is Scandinavia’s biggest rock festival. LiveGreen initiated collaboration with the festival in 2017, jointly crafting a sustainability plan. An important element of this plan focused on communicating with attendees. How could sustainability, typically linked with hippie movements and activism, become a natural part of the hard rock culture? In the video, you’ll witness examples of our efforts to integrate environmental and gender equality considerations into the festival experience, brand, and corporate responsibility.